A major leap in MCA’s advancement came as a result of a merger in the mid 60’s that would in turn give MCA full control of Universal but would also require MCA to dissolve the talent agency. This particular move was instrumental in ushering MCA in to Hollywood’s new phase because it was also during this same time that the industry was going through some very big changes. For about 10-15 years MCA would continue to acquire different business ventures that continue to build the brand and take it to heights unforeseen only a few decades prior, from book publishing, record company etc.
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